ITI Stays
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Brand, Website, Photography
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2026
ITI is a design-led stay in Raglan, created for those seeking both landscape and stillness. Rooted in architecture and natural materiality, the brand reflects a space to arrive, settle, and unwind after time spent outdoors. The identity draws from the concepts of arrival and solitude, shaping a calm, intentional experience. A modular mark, derived from the i–T–i letterforms, is informed by architectural grid systems and softened by rounded forms to balance structure with warmth. Paired with a refined serif wordmark, the brand system feels timeless and considered: architectural in foundation, yet inherently human.
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ITI Stays
,
Brand, Website, Photography
,
2026
ITI is a design-led stay in Raglan, created for those seeking both landscape and stillness. Rooted in architecture and natural materiality, the brand reflects a space to arrive, settle, and unwind after time spent outdoors. The identity draws from the concepts of arrival and solitude, shaping a calm, intentional experience. A modular mark, derived from the i–T–i letterforms, is informed by architectural grid systems and softened by rounded forms to balance structure with warmth. Paired with a refined serif wordmark, the brand system feels timeless and considered: architectural in foundation, yet inherently human.
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Assembly Four
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Website Development
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2025
Assembly Four is a collective of sex workers and technologists building technology for, and with, the communities it serves. With the brand identity designed by For The People, we led the website development. Built on WordPress, the site brings the design to life with considered, scroll-based motion and custom interactive componants. Accessibility shaped the build throughout, from a motion on/off toggle to keyboard-friendly navigation, while a fully responsive approach ensures the experience holds across every screen.
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Assembly Four
,
Website Development
,
2025
Assembly Four is a collective of sex workers and technologists building technology for, and with, the communities it serves. With the brand identity designed by For The People, we led the website development. Built on WordPress, the site brings the design to life with considered, scroll-based motion and custom interactive componants. Accessibility shaped the build throughout, from a motion on/off toggle to keyboard-friendly navigation, while a fully responsive approach ensures the experience holds across every screen.
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HR Oyster Shed
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Website
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2025
Hawkesbury River Oyster Shed is a waterfront dining experience, known for its relaxed atmosphere and strong connection to place. As the business grew in popularity, the existing website no longer reflected the quality of the experience or supported the evolving needs of the brand. The new site was built on Shopify, integrating seamlessly with the booking platform and Square-based retail system to support online ordering, reservations, and the sale of tours, merchandise, and gift cards. A strong focus was placed on refining the customer journey, with navigation and user flows shaped through iterative testing to ensure a smooth, intuitive experience. Features such as an integrated chat function reduce friction for customers, while the flexible backend allows the family-run business to easily manage and grow the site as it continues to evolve.
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HR Oyster Shed
,
Website
,
2025
Hawkesbury River Oyster Shed is a waterfront dining experience, known for its relaxed atmosphere and strong connection to place. As the business grew in popularity, the existing website no longer reflected the quality of the experience or supported the evolving needs of the brand. The new site was built on Shopify, integrating seamlessly with the booking platform and Square-based retail system to support online ordering, reservations, and the sale of tours, merchandise, and gift cards. A strong focus was placed on refining the customer journey, with navigation and user flows shaped through iterative testing to ensure a smooth, intuitive experience. Features such as an integrated chat function reduce friction for customers, while the flexible backend allows the family-run business to easily manage and grow the site as it continues to evolve.
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Soland
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Brand
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2025
Soland is a conceptual brand exploring the intersection of trail running and community-led outdoor culture. Designed for the modern outdoor enthusiast, it centres around shared movement: bringing people together through events, gatherings and experiences rooted in natural landscapes. The name combines Sol (sun/soul) and Land (earth/terrain), reflecting both the environments we move through and the collective energy that forms around them. This idea is carried through the logomark: two feet converging into an ‘S’, symbolising connection in motion – endurance and community, grounding and momentum.
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Soland
,
Brand
,
2025
Soland is a conceptual brand exploring the intersection of trail running and community-led outdoor culture. Designed for the modern outdoor enthusiast, it centres around shared movement: bringing people together through events, gatherings and experiences rooted in natural landscapes. The name combines Sol (sun/soul) and Land (earth/terrain), reflecting both the environments we move through and the collective energy that forms around them. This idea is carried through the logomark: two feet converging into an ‘S’, symbolising connection in motion – endurance and community, grounding and momentum.
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004.